01
Web builds
Service pages, trust structure, mobile layout, calls, booking paths, and quote paths.
- service pages
- mobile layout
- contact paths
- booking or quote paths
WCAP Works
Websites and booking paths built around how service businesses sell.
Some services sell through calls. Others need quote requests, online booking, deposits, consultations, intake questions, or package selection. WCAP builds the page and path around the real sale.
- Website structure
- Booking and quote paths
- Tracking-ready launch
Built around how the customer takes action.
Calls, quote requests, bookings, deposits, consultations, service selection, intake, and follow-up.
02
Booking pages
Calls, quotes, bookings, deposits, consultations, and package selection.
- calls
- bookings
- quote requests
- deposits
- consultations
03
Landing pages
Focused pages for Search campaigns and high-intent services.
- campaign pages
- high-intent services
- single conversion path
- conversion tracking
04
Brand foundation
Logo direction, colour, type, service structure, and copy when the business needs a cleaner base.
- logo direction
- colour
- type
- service structure
- website copy
05
Tracking setup
GA4, GTM, Search Console, conversion events, call/form/booking tracking.
- GA4
- Google Tag Manager
- Search Console
- conversion events
06
Automations
Lead notifications, follow-up steps, review requests, reminders, internal alerts, and light reporting.
- lead notifications
- follow-up
- review requests
- reminders
- internal alerts
07
AI-assisted systems
Practical AI support for response drafts, FAQs, content workflows, review replies, and admin help.
- response drafts
- FAQ support
- content workflows
- review replies
- admin support
08
Launch
Domain, hosting, sitemap, robots, metadata, QA, handoff.
- domain
- hosting
- sitemap
- robots
- metadata
- QA
Fit, scope, and the path after the website.
WCAP Works is for service businesses that need a site and customer action path matched to how they actually sell. It is not a fit for lowest-price brochure shopping or promise-based outcome expectations.
Website versus booking path
The website explains the business, services, proof, service area, and price context. The booking or quote path handles the action and the details needed next.
What changes scope
Pages, service complexity, content, proof, booking or quote logic, integrations, tracking, migration, and launch requirements all affect scope.
Third-party costs
Domains, hosting, booking, payment, CRM, advertising, and platform subscriptions remain client-owned costs unless a scope says otherwise.
Repair before replacement
A focused repair can be the right answer when the core site and path are sound. A larger build is justified when structure, trust, mobile behavior, and action paths all need work.
Starting point
Rough setup.
- A site that does not clarify the service
- No clear path to call, quote, book, or consult
- No practical tracking foundation after launch
Build outcome
Ready to manage.
- Service and package context that helps visitors choose
- A customer path shaped around the real sale
- Launch checks and measurement for the path
What the build has to do.
The site needs to explain the offer, route visitors to the right action, and make the result measurable after launch.
Clarify services, packages, and fit before visitors contact the business.
Support booking, quote, call, consultation, deposit, or intake paths.
Make follow-up and lead routing easier to manage where scoped.
Give Search campaigns and organic pages a stronger destination.
Set up the tracking and launch checks needed to manage the website after launch.
The website is one part of the path.
Website, booking and quote paths, tracking, Search structure, Search-ad destinations, automation, and care stay clearer when the work is considered together.
Starting scopes. Matched after review.
These are starting scopes, not a ladder you have to climb. After the Lead Flow Review, WCAP Works recommends the width of work that fits the business, current setup, booking path, ads needs, and what will return value over time. Scope changes by package. Care and optimization inside that scope do not. Starting prices are shown before applicable tax.
Prices shown in:
Landing Page / Campaign Page
from CA$1,500
One offer, one page, one clear next step.
A focused page for a campaign, seasonal service, or single high-intent offer. Built so visitors understand the offer, trust it, and know exactly what to do next. Complete for that job, not a cut-down website.
Includes
- single landing page
- offer structure and page copy
- mobile-ready layout
- call, form, or booking path for this offer
- page titles, descriptions, and share setup for this page
- conversion tracking for the path on this page
- live launch
- launch checks
Website + Booking Path
from CA$3,500
A clean site that explains the business and gets visitors to call, book, or request a quote.
The core web foundation for most service businesses: clear services, trust, mobile layout, and a real path to the next step. Built and optimized for that foundation, not held back as a lesser tier.
Includes
- homepage
- core service structure
- trust and proof sections
- mobile-first layout
- booking or quote path
- contact and CTA flow
- Search-ready structure for the pages we build
- conversion tracking for forms, calls, or bookings in scope
- practical recommendations for handling inquiries after they come in
- live launch
- launch checks
Typical scope: Usually about 3-5 core pages, shaped to what the business needs.
Multi-Service Website
from CA$5,000
More services, more proof, and stronger Search structure when the business needs that depth.
A deeper website build for multi-service or higher-trust businesses: clearer service hierarchy, stronger proof, tracking, and Search-ready pages. Same care standard as every other engagement; wider scope when the business requires it.
Includes
- homepage
- deeper service pages
- booking or quote path
- service hierarchy
- trust and proof sections
- brand foundation and copy direction
- conversion tracking setup
- Google Search-ready page structure
- technical SEO foundation for the pages in scope
- integrations where scoped
- automation recommendations where useful
- live launch
- launch checks
Typical scope: Usually about 5-10+ pages, depending on service complexity.
Custom Web System
custom
When the business needs logic and systems behind the public site.
Scoped work for multi-location structure, custom booking logic, CRM integrations, automations, portals, calculators, advanced tracking, or other systems that sit behind the website.
Includes
- Scoped after review to match the system the business actually needs.
WCAP Works recommends the right scope after review. The goal is not the largest package. The goal is the engagement that fits now and can return long-term gains. We will not push a larger package when a tighter one is the better move.
Smaller fixes, paid reviews, tracking-only work, brand foundation, extra service pages, and special requests can be scoped separately after review.
Questions service owners ask
Request a Lead Flow Review.
Website, booking path, tracking, follow-up, launch gaps.