Ongoing management
The site, forms, booking path, landing pages, Search campaigns, tracking, and reporting have to stay aligned after the first build.
This is the ongoing support side of WCAP: care, checks, cleanup, and scoped management for businesses that should not have to babysit the web path.
Website updates, form checks, booking checks, tracking checks, landing-page alignment, Search cleanup where scoped, monthly reporting, and practical follow-up improvements.
01
Campaigns, keyword strategy, search term reviews, negative keyword cleanup, ad copy, landing-page alignment, spend pacing, and monthly reporting.
02
Updates, edits, form checks, booking checks, technical fixes, speed checks, and general upkeep.
03
GA4, GTM, Search Console, conversion checks, booking/call/form tracking, monthly report, and action items.
Website Care and Search management are scoped operating work, not an unlimited-request subscription or a guarantee of advertising performance.
Forms, booking paths, small edits, tracking checks, reporting, campaign destinations, and practical drift that affects the customer path.
Google Ads, analytics, domains, hosting, booking, and relevant third-party accounts stay client-owned wherever possible.
Large redesigns, new page systems, integrations, emergency work, ad spend, and material new build work are quoted separately.
Staff feedback on qualified, poor-fit, quoted, booked, and lost inquiries informs landing pages, Search terms, and follow-up work when the business can provide it.
Client ad spend is paid directly to Google through the client’s own account. WCAP manages campaigns through approved access.
Traffic only works properly when the page, action path, follow-up, tracking, and reporting stay aligned.
Campaign setup, keyword strategy, search-term review, and negative keyword cleanup.
Landing-page alignment so paid traffic has a clear service and action path.
Conversion checks for forms, bookings, calls, and UTM source data where configured.
Lead-flow cleanup so the next step stays easy for customers and staff.
Website care, small edits, reporting, and monthly path checks after launch.
These are starting scopes, not a ladder you have to climb. After the Lead Flow Review, WCAP Works recommends the width of work that fits the business, current setup, booking path, ads needs, and what will return value over time. Scope changes by package. Care and optimization inside that scope do not. Starting prices are shown before applicable tax.
from CA$250/mo
So the path does not quietly break after launch.
Monthly care for the live website, forms, booking or quote path, small edits, tracking checks, technical fixes, and site QA. Keeps the presence working while the business runs.
from CA$750/mo
Paid Search managed against real buyer intent and a page that can convert.
Ongoing Google Search Ads management for service businesses that want campaigns aligned with the landing page, booking path, and conversion tracking, not just spend in an account.
from CA$1,000/mo
Search management and website care in one monthly scope.
For businesses that want paid Search and the website or booking path those campaigns depend on managed together, so traffic and conversion path stay aligned.
custom
Higher touch when Search, site, and reporting need more room.
Custom ongoing scope for higher ad spend, multi-location campaigns, frequent site updates, ongoing landing pages, deeper reporting, conversion path work, or complex tracking. Same care standard; wider monthly room when the operation needs it.
WCAP Works recommends the right scope after review. The goal is not the largest package. The goal is the engagement that fits now and can return long-term gains. We will not push a larger package when a tighter one is the better move.
Search, tracking, website care, reporting, booking, and follow-up gaps.
