Pricing
One-off projects and optional ongoing management.
Start with the work the business needs now. A monthly plan is never required, and every scope is agreed before work begins.
- Public package prices
- One-off work welcome
- No forced retainer
One-off projects
Build or fix what matters, without a required monthly plan.
These are the standard public packages. WCAP recommends the work that fits the business now. One-off projects are welcome, ongoing management is optional, and scope is agreed before work starts. Prices are shown before applicable tax.
Landing Page
CA$1,500
One focused page for one campaign, service, promotion, or offer.
A single conversion destination so visitors understand the offer, trust it, and know the next step. Built for that job, not as a cut-down website.
Includes
- single landing page
- offer structure and page copy
- mobile-ready layout
- call, form, or booking option for this offer
- page titles, descriptions, and share setup for this page
- conversion tracking for the path on this page
- live launch
- launch checks
Business Website
CA$3,500
The primary multi-page website for an established service business.
A complete website that explains the business, organizes services, builds trust, and makes it easy to call, request a quote, or book. Includes up to 5 pages.
Includes
- website structure and page plan
- conversion-focused copy
- responsive design and development
- service and offer hierarchy
- trust and proof sections
- call, quote, booking, or inquiry path
- forms
- analytics and conversion tracking
- technical SEO foundations
- metadata and internal linking
- launch QA
Typical scope: Includes up to 5 pages. Additional standard pages are CA$200 / US$150 each.
Custom Web System
Scoped quote
When the business needs logic and systems behind the public site.
Scoped work for internal tools, portals, dashboards, workflow systems, calculators, integrations, automations, AI agents, custom software, or unusual booking and operational systems.
Includes
- Scoped after review to match the system the business actually needs.
Google Business Profile setup or improvement can be scoped as a standalone project. No public price is listed until the current profile and work required are reviewed.
Smaller fixes, paid reviews, tracking-only work, brand foundation, extra pages beyond the standard Business Website, and special requests can be scoped separately after review.
Optional ongoing management
Keep Google, the website, and the work behind them managed.
Use ongoing help when you want WCAP to keep handling campaigns, website care, checks, reporting, and improvements. Stop at a one-off project when that is all the business needs.
Website Care
CA$250/mo
So the path does not quietly break after launch.
Monthly care for the live website, forms, booking or quote path, small edits, tracking checks, technical fixes, and site QA. Keeps the presence working while the business runs.
Includes
- form checks
- booking or quote path checks
- small content edits within the care plan
- technical fixes
- tracking checks
- monthly site QA
- uptime and performance review
- dependency and plugin checks where they apply
Google Ads Management
CA$750/mo
Paid Search managed against real buyer intent and a page that can convert.
Ongoing Google Search Ads management. The public price of CA$750/mo / US$550/mo covers accounts spending up to CA$2,000/mo / US$1,500/mo. Higher ad spend is welcome; management pricing is scoped from that base. Ad spend is separate and paid directly to Google.
Includes
- Google Search campaign management
- keyword strategy
- search term reviews
- negative keyword cleanup
- ad copy
- spend pacing
- landing-page alignment
- conversion tracking checks
- monthly reporting
Ads + Website Care
CA$1,000/mo
The public Google Ads base plus Website Care, in one monthly scope.
Combines Google Ads Management with Website Care. The public price covers the same base as standalone Google Ads Management (up to CA$2,000/mo / US$1,500/mo in ad spend). Higher spend is managed and scoped from that base. Ad spend remains separate and is paid directly to Google.
Includes
- Google Search Ads management
- website care
- form and booking checks
- tracking checks
- landing-page alignment
- monthly cleanup and reporting
- small ongoing website updates within care scope
Expanded Ongoing Management
Scoped quote
Higher touch when Search, site, and reporting need more room.
Custom ongoing scope for higher ad spend, multi-location campaigns, frequent site updates, ongoing landing pages, deeper reporting, conversion path work, or complex tracking. Same care standard; wider monthly room when the operation needs it.
The goal is not the largest package. It is the right project for what needs fixing or building now. WCAP will not push ongoing management when a one-off project is the better fit.
Google stays in your name.
Clients own their Google Ads account and pay Google directly. WCAP manages campaigns through approved access.
Recommended ad spend depends on your service, market, and goals. We will tell you if the budget is too small to make sense.
Scope is defined before work starts. Larger campaigns, locations, pages, integrations, or technical projects are priced separately when needed.
WCAP does not guarantee leads, rankings, revenue, or advertising performance.
Pricing questions
Start with a free Website & Google Check.
We will look at what is in place and recommend the most useful one-off or ongoing next step.