Check the customer path first.
A site may be technically online while forms, booking links, service pages, pricing, calls, or thank-you paths no longer support the current business.
- forms, email delivery, and confirmation
- booking, calendars, deposits, and rescheduling
- calls-to-action, contact details, and service areas
- services, packages, proof, pricing, and exclusions
- broken links, images, and mobile usability

