Field notes

Website redesign checklist for service businesses.

A practical pre-launch and post-launch checklist for URLs, content, forms, booking, analytics, tracking, mobile, accessibility, legal pages, and rollback readiness.

Reviewed 2026-07-14. By WCAP Works team.

On this page
  1. 01Before changing the site.
  2. 02Migration and launch checks.
  3. 03After launch.

Before changing the site.

Inventory what currently creates value before changing design or platform.

  • goals and success actions
  • current pages, URLs, rankings, and backlinks
  • analytics, conversions, calls, forms, and booking
  • service content, proof, photos, pricing, and legal pages
  • ownership of domain, hosting, tools, and access

Migration and launch checks.

A redesign needs deliberate redirect, form, tracking, and mobile verification, not a visual sign-off alone.

  • redirect map for useful URLs
  • content and metadata review
  • form, call, booking, and confirmation checks
  • canonical, sitemap, robots, schema, and indexability
  • desktop and mobile QA, accessibility, performance, and rollback plan

Common questions

Want help applying this to your business?

WCAP Works will review your website, booking or quote path, tracking, and follow-up, then recommend a practical next step.

Request a Lead Flow Review