Check the path from Google to a serious enquiry.

Open your Google listing and website, then work through the 10 checks below. Mark a box only when you can verify the statement is true today. Leave it unchecked when the answer is no or you are not sure.

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No login or email is needed. This is not a grade. Unchecked items simply show you what to inspect or ask about, and your answers are never sent to WCAP.

How to use this checklist

Open what customers see
Search your business name on Google. Open the business listing, the main website result, and your website.
Check it like a new customer
Use your phone if possible. Look for the service, location, proof, and next action without relying on what you already know.
Mark Yes only when verified
Check the box when the statement is true today. Leave it blank when the answer is no or you are not sure.

0 of 10 marked Yes

Unchecked means No or not sure.

Google visibility

Can customers understand and trust what Google shows before they visit the website?

The business name, main category, services, hours, phone number, service area, and website link are accurate on Google.The Google listing has recent reviews and useful photos that show what the business does and where it works.Search for one of your main services and city. The result you want a customer to click leads to a page about that same service and area.

Website credibility

Can a new visitor quickly understand what the business does and why it is a credible choice?

On the first screen of the website, a new customer can tell what the business does, where it works, and how to contact it.Before asking customers to call or submit a form, the website shows real reviews, project photos, experience, or other proof.Customers can understand what is included and how pricing, estimates, or quotes work before they contact the business.

Calls, quotes, and bookings

Can an interested customer take the right action without figuring out the business process alone?

On a phone, the main call, quote, or booking button is easy to find and works.The website asks customers to call, request a quote, or book in a way that matches how the service is actually sold.

Measurement and follow-up

Can the business tell what creates serious enquiries and respond reliably?

You can tell which enquiries came from forms, phone calls, quote requests, or bookings instead of treating page views and button clicks as leads.New enquiries go to a clearly responsible person or inbox, with a clear response time and no need to check several tools.

Reviewed all 10 items?

Anything unchecked will be treated as No or not sure. Your result appears immediately and does not require an email address.