Field notes

What a service-business website can cost.

A practical way to think about website cost, scope, calls and bookings, tracking, third-party tools, maintenance, and the difference between a focused page and a custom system.

Reviewed 2026-07-14. By WCAP Works team.

On this page
  1. 01There is no honest universal price.
  2. 02What changes the cost.
  3. 03Use public prices as context, not a menu.

There is no honest universal price.

A landing page, Business Website, and custom operational system have different discovery, copy, design, build, tracking, testing, and maintenance needs.

Landing page

One offer, one clear next step, proof, reporting, and launch checks. Public price: CA$1,500 / US$1,100.

Business website

The primary multi-page site with trust, services, and an easy way to call, request a quote, or book. Includes up to 5 pages. Public price: CA$3,500 / US$2,500. Additional pages are scoped after review.

Custom system

Workflow, data, user roles, integrations, security, hosting, and maintenance. Scoped after discovery.

What changes the cost.

Scope changes with pages, content, proof assets, service logic, booking or quote flow, integrations, accessibility, tracking, redirects, platform migration, and the quality of existing material that can be retained.

  • freelancer versus agency or founder-led delivery
  • template versus custom build
  • copy, branding, photography, and proof readiness
  • booking, deposits, CRM, and tracking
  • hosting, maintenance, and third-party tools

Use public prices as context, not a menu.

WCAP Works publishes standard public packages for website, landing-page, and ongoing work. The useful question is what the business actually needs to sell, manage, and maintain responsibly.

Common questions

Want help applying this to your business?

WCAP Works will review your website, booking or quote path, tracking, and follow-up, then recommend a practical next step.

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