Google Ads landing-page checklist for service businesses.

The page should continue the exact service, location, and customer problem implied by the ad. Do not send high-intent visitors to a generic homepage and expect them to re-find the offer.

• search intent and ad promise
• service and service-area clarity
• clear headline and one primary action
• proof, price variables, and exclusions
• call, form, booking, or consultation fit

Check tap targets, form length, calendar or quote friction, loading behavior, confirmation, and the information staff receive after submission.

• mobile layout and speed
• form and call behavior
• thank-you page or confirmation
• consent and privacy
• human follow-up ownership

Define the action before campaign launch, test it, deduplicate it, and separate it from low-value clicks or page views.